Lately, there has been many signs that Black Berry might be going to be revived, improved and strengthened ( it is possible but is it too late?). According to the latest news, the company has innovated a new mobile phone called “passport ” having the size of a passort and something like a smart phone. This newly manufactured phone is geared towards professionals and can help investors, doctors and managers of companies in their jobs and professions. Moreover, in the process of attracting more customers and thus making more revenues from selling greater amount of products and services, they are trying to offer better prices to existing and potential customers. For example, this “passport ” phone is 50 $ cheaper than recent versions of Apple smart phones. Probably , due to new innovations, creativity, workforce restructure and reduction in operational costs, Black Berry has reported less than expected quarterly loss on Friday September 26 , 2014 and its shares rose nearly 5 %. Nowadays, the company is focusing on growth in revenues, profits and useful investments. To illustrate, the company has increased the amount of its cash, cash equivalent short-term and long-term investments from $ 2.6 billion at the second quarter of 2014 to $ 3.2 Billion at the end of third quarter of 2014. In addition, the company is debt-free. Accordingly, it has acquired big patent portfolio such as encryptional technology (adopted by US government ) constituting an asset like Gold. In the latest years, Black Berry having some kind of partnership with the US government, was helped and saved by the US government which rules democratically a nation of very powerful economy and very high GDP.
Finally, the biggest and most important question remains unclear; is Black Berry going to become profitable and successful again? Hope that the answer would be yes and this company would improve and grow step by step and day after day.